Ever see a headline on a press release like this?
“According to the widely respected OhGosh Group, OUR Product Performs Better Than THEIR Product!”
“New Report from World-Renowned Acme Consulting Proves XYZ Technology’s New Stamflatz 10000 delivers More Gigaflux Capacity than ABC Technology’s Burgpultz 500!”
Or how about my personal favorite?
“Industry Leading Analyst Firm Ranks XYZ Technology’s New Stamflatz 10000 the Clear Leader in Customer Satisfaction!”
Oh, and the tweets are even worse:
“Great News! We absolutely blow away Burgpultz! But, don’t take our word for it.. check out HTTP.BS.B.LY”
You know the type – usually sounds all hyperventilated and squealy. Ugh.