Monday, June 25, 2012

Digital Presence?

Frankly, content delivery seems pretty far outside my wheelhouse.  

I am, after all, an infrastructure marketing guy.  Sure, I have created or helped to create my share of new market categories – managed storage services, continuous data protection, file virtualization, application delivery networking, and even multi-vendor storage itself, way back in the early days.  But, my forte’ has always been selling infrastructure to IT-heads.  What the heck do I know about content delivery?

Ah Ha!

As marketing leader, my job is to ensure my companies excel in two critical areas – demand generation and brand awareness. 

I know a hundred CMOs and VPMs who share similar objectives. 

In order to achieve those two objectives, I push my teams to ensure that our online presence – our website, mobile, social, community, email, every touch-point we have with the market – is the coolest.

Sunday, June 17, 2012

Eight Arms and a Smile

“Spiderman, Spiderman, Does whatever a spider can.”

From day one, David, we described you as “Eight Arms and a Smile”, a whirling dervish of cheerful activity.  

And that’s certainly as true today as it was 18 years, 5 months, and 30 days ago when you made your first splash into our collective laps.

Literally…a splash.