Frankly, content delivery seems pretty far outside my wheelhouse.
I am, after all, an infrastructure marketing guy. Sure, I have created or helped to create my share of new market categories – managed storage services, continuous data protection, file virtualization, application delivery networking, and even multi-vendor storage itself, way back in the early days. But, my forte’ has always been selling infrastructure to IT-heads. What the heck do I know about content delivery?
As marketing leader, my job is to ensure my companies excel in two critical areas – demand generation and brand awareness.
I know a hundred CMOs and VPMs who share similar objectives.
In order to achieve those two objectives, I push my teams to ensure that our online presence – our website, mobile, social, community, email, every touch-point we have with the market – is the coolest.