Alaskan crab fishing may well be the most dangerous job in the
world, but being CMO is the most dangerous in the enterprise. The average tenure of
a CMO is 40 months, or 1200 days. You'd be nuts to give a CMO a mortgage.
Today in my 99th day at Limelight. I only have 1100 days left – to fix the marketing
operations plumbing, fill the pipeline with a steady stream of opportunities, increase
brand awareness, improve analyst relations, build a user community, build out
international marketing, and develop ‘thought-leadership’ whatever the heck that
means.
Maybe I should just jump overboard now and get it over with…
Nah. Having too much fun. And, I don’t get seasick. Much.