Digital Sagebrush

Prickly Content Rolling through the Virtual Tundra

Monday, January 28, 2013

One lousy touch point destroys the entire customer experience

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One unsmiling flight attendant, one lonely french fry on the floor, one hair left in the hotel bathtub… one lousy little snag in an ot...
Thursday, October 18, 2012

99 and 1/2 Days

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Alaskan crab fishing may well be the most dangerous job in the world, but being CMO is the most dangerous in the enterprise. The average te...
Tuesday, August 28, 2012

Why Marketing is So Damn Hard Nowadays....

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Talk about a Limelight bulb going off in your head... Take a (close) look at this infograph compiled by our friend and colleague Daniel W...
Thursday, August 16, 2012

Are You Awesome?

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Well...not you yourself...of course, you are  awesome ... But is your marketing awesome?   Are you engaging your online audience with...
Friday, August 10, 2012

Putting Digital First - A guest post from Jason Thibeault

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Putting Digital First  A Brilliant Guest Post   by   Jason Thibeault   on   August 10, 2012   in   Business ,  Hypothesis ,  Philosop...
Thursday, July 19, 2012

Who’s Side Are You On?

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How does your customer service process approach a problem?  On the side of the customer, or your company?  If you start on the ...
Monday, June 25, 2012

Digital Presence?

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Frankly, content delivery seems pretty far outside my wheelhouse.    I am, after all, an infrastructure marketing guy.   Sure, I have c...
Sunday, June 17, 2012

Eight Arms and a Smile

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“Spiderman, Spiderman, Does whatever a spider can.” From day one, David, we described you as “Eight Arms and a Smile”, a whirling der...
Monday, February 20, 2012

Adam Ezra - Get out of my head!

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I  just asked Pandora to set up an Adam Ezra Group station – the first song it played was by Rob Thomas, which made me smile in an ir...
Monday, November 7, 2011

IT!! - Johnny Angel Wendell

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Damn IT!! – Carmen's Right, Again. Back in 6th grade, John Carmen taught me a hard lesson. Out on the playground of the Katherine L...
Saturday, March 26, 2011

Anatomy of a (successful) Marketing Campaign

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Last fall, our marketing radar picked up signals of a powerful opportunity. We began hearing from our field teams, product management/deve...
Friday, December 24, 2010

Maggie's Last Christmas

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Maggie doesn't know about Jesus being God or about tomorrow being his birthday. She thinks we're nuts for dragging a tree in the ...
Monday, December 6, 2010

SSP Failure to Cloud Storage Success - What a Difference a Decade Makes

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Storability 10 year Reunion Years ago, a few buddies and I started one of the first cloud storage providers. Of course, we didn’t call i...
Monday, November 22, 2010

A quick, non-traditional, note of thanksgiving

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My wife comes from a huge family – this Thursday there will be 30 people in various states of consciousness standing around staring at the o...
Tuesday, September 21, 2010

Sit down, shut up, and fly

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I spend more time at 30K ft than 99% of the world.  More than they legally let Stews and Pilots.  I was reading the sign on the new X-ray s...
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Monday, May 24, 2010

The Knothole Conundrum

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In marketing – especially product marketing - we every now and again run into a conflict between what is and what should be when it comes to...
Sunday, May 23, 2010

Jeffrey Taylor Wadsworth Graduation Speech

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Thank you all for joining us here today to recognize Jeffrey’s achievements and to celebrate his graduation from Babson College. If you hav...
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Thursday, May 20, 2010

Angels over Arizona

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She calls herself SkyAngel, btw, which is perfect don’t you think? She is what Seth Godin describes as a lynchpin. I see her as a model for...
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Wednesday, May 12, 2010

A fine stew...

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It’s a lousy job. Get ‘em on, get ‘em off. Hussle up the newbies and –in-frequent fliers. “Stow your gear, and get the heck out of the way...
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Thursday, April 15, 2010

Test Me If You Can

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Ever see a headline on a press release like this? “According to the widely respected OhGosh Group, OUR Product Performs Better Than THEIR ...
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