I can't resist sharing this - the best #$%^-ing viral marketing project I have ever seen. By this time tomorrow every desktop in the US and half in ROW will have seen this.
I am ashamed to call myself a marketing expert - I am a marketing wannabe in comparison to the team at Bud who made this...perfect segmentation, perfect message, perfect execution....and just painfully funny.
Guys - when you get fired for this, call me. I will find you jobs. You rock.